The One Conversation Most Business Owners Avoid (and Why It Matters)

Why We Avoid Exit Talk
It feels awkward. Like you're giving up. Or admitting you're not “all in.” But planning your exit is smart — not soft. Whether it’s 1 year or 10 years away, exit readiness makes your business stronger today.

Here’s What a Simple Exit Conversation Looks Like:

• “If I had to sell in 12 months, what would I need to fix?”

• “Would anyone want to buy this business in its current state?”

• “Is my brand, team, and cash flow ready for someone else to step in?”

These aren’t questions for later. They’re how you stress-test your business today.

Owners Who Plan Win More
Whether you sell, merge, pass it on to family, or just slow down — having options only comes from preparation.

Takeaway:
You don’t have to be ready to sell. You just have to be ready to choose — when the time comes. Start the conversation now. Quietly. Smartly. Like a pro.